Friday, February 22, 2008

Community Jackpot at HorseShoe Casino

This article, Community progressive jackpot new at Horseshoe, was written just yesterday describing the casinos new way to bring in business.  Horseshoe Casino in Hammond, Indiana came up with an idea to give back to their customers who play the slot machines.  Their idea was to make it an "All for One, Win for All" atmosphere where just by playing you can be a winner.  The limitations to this promotion is that you have to play on the High Limit Slot Room and it has to be a designated Friday between 4 and 11 p.m.  

The amount continues to grow in $200 increments as the participants play.  Then at 11 p.m a winner is selected to receive a sum and the other participants must have their Total Rewards card inserted in the slot in order to keep the sum increasing.  This promotion also goes on for 6 weeks in a row, giving many people the opportunity to win a lot of money.  

Horseshoe Casino is the headlined casino participating in a promotion such as this, but there are other casinos listed that are giving back to their customers in similar ways.  Such as increasing table limits in order to promote a better gaming experience.  Promotions such as these are positive ways to increase a sense of community in casinos as well as profiting the casinos from consumer's interest and participation.  

This article is interesting because I never thought a casino would have promotions and contests.  I have never been to a casino so I don't really know the atmosphere, but I was under the impression that people went to casinos expected to spend a large amount of money and hopefully win some.  A promotion or contest didn't seem necessary before but after reading what some casinos are doing, a promotion seems like a good way to get more business and sent them apart.  I wonder if more casinos are going to catch on and offer bigger prices to gain more business.

1 comment:

Unknown said...

That's great. Give more money to the people that can already play the high limit machines. Why not give some to the people who can only spend 100 dollars at a crack?