"Red Sox nation" is a huge fan base that follows the successes and hardships of the Boston Red Sox. This enormous group of people is a perfect market to tap into for contests and promotions. Jordan's furniture has done just this. Last year they teamed up with an insurance company that agreed to pay for certain items of furniture if the Red Sox won the World Series. Since they did win, Jordan's ended up giving away around $20 to $30 million worth of furniture.
This promotion was extremely successful for Jordan's furniture and many people are anxious for the new baseball season to start as well as the new contest. Starting tomorrow and running through late April, Jordan's is bringing back their contest and will reimburse people for their furniture. The article, Furniture lovers cheer another Sox contest, doesn't go into all the details of the contest, like if every purchase counts or if there is more to entering. This year's promotion is a little different however, Jordan's will only reimburse the purchases if the Red Sox not only win the World Series but also sweep the competition. This limits the promotion a little bit, but I still think people will choose Jordan's furniture with the hope that they could get reimbursed.
This is a creative idea for Jordan's furniture to team up with the successes of the Red Sox because there is a huge following around the country. I am not completely sure about all the details of the promotion, like if all Jordan locations are participating, but the Massachusetts locations will definitely bring in a lot of business given the locality of the Boston based team. The one downfall with this promotion that I think about is that how many people that bought furniture last year will need more furniture this year. In order for this promotion to be successful people either need to buy more furniture or the people that did not participate last year need to this year. I am interested to see how successful this promotion is given the rarity of furniture buying.
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