Gas Station Television, GSTV, is an innovative new technology that brings the news to you at the gas pump. There are LCD screens planted in gas pumps around the country, that broadcast around 4.5 minute segments from CBS, ESPN, and Accuweather.com. This television station has locations in California, New York, Georgia, Texas, Florida, Illinois and other states around the country, with the hope of increasing locations. The CEO of GSTV, David Leider, is conducting a contest for new broadcasters for the network, as well as spreading their concept around the country.
The article, Gas Station TV Pumps Up Personality with New Contest, was found in Ad Age on March 11, 2008. This contest is very new, starting on April 1 and running through May 4, and the network itself is revolutionizing the television genre. This contest is open to people over the age of 18 who can create 30 second clips of themselves broadcasting which is then directly uploaded to gstv.com. Leider says they are looking for "fabulous, fresh, outgoing, hot, adaptable, fun, smart, informative and trustworthy" people, one of the applicants will be named the winner and become a temporary broadcaster for the network. The elimination process will take place after May 4th and a team of company members, a talent scout, and TV commerical producers will narrow down the applicants to 3, then the public will vote on the remaining 3 and declare a winner.
The winner of this contest receives $2500 as well as an all expense paid trip to Detroit to film a couple of clips for the network. While this is not a full time job opportunity, this is an experience that can be added to a resume if you are interested in becoming a broadcaster. Also if the winner of this contest does really well and is what GSTV is looking for they could be kept on for a longer period of time. This is a really great contest for people looking into broadcasting as a career, and for GSTV to spread their name. GSTV is also looking to expand their content so bringing on a new broadcaster could allow them to tap into a new topic of conversation.
Another great thing about this contest is that GSTV is advertising in all the right places. They plan to use Facebook, MySpace, and YouTube to advertise this contest as well as the existing screens they have. This advertising campaign is intended to reach around 30 million people, which is a large number for just a contest. This contest revolutionizes the market because not only is the TV station itself innovative and unusual, they are utilizing the newest advertising tools to reach the younger 18-25 year old audience. Their strategy to spread their name and contest shows the direction that advertising is going and it will be interesting to see how their contest goes and the number of people that apply. It will also be interesting to see the future of GSTV and if I will end up seeing it at the gas stations I visit.
The article, Gas Station TV Pumps Up Personality with New Contest, was found in Ad Age on March 11, 2008. This contest is very new, starting on April 1 and running through May 4, and the network itself is revolutionizing the television genre. This contest is open to people over the age of 18 who can create 30 second clips of themselves broadcasting which is then directly uploaded to gstv.com. Leider says they are looking for "fabulous, fresh, outgoing, hot, adaptable, fun, smart, informative and trustworthy" people, one of the applicants will be named the winner and become a temporary broadcaster for the network. The elimination process will take place after May 4th and a team of company members, a talent scout, and TV commerical producers will narrow down the applicants to 3, then the public will vote on the remaining 3 and declare a winner.
The winner of this contest receives $2500 as well as an all expense paid trip to Detroit to film a couple of clips for the network. While this is not a full time job opportunity, this is an experience that can be added to a resume if you are interested in becoming a broadcaster. Also if the winner of this contest does really well and is what GSTV is looking for they could be kept on for a longer period of time. This is a really great contest for people looking into broadcasting as a career, and for GSTV to spread their name. GSTV is also looking to expand their content so bringing on a new broadcaster could allow them to tap into a new topic of conversation.
Another great thing about this contest is that GSTV is advertising in all the right places. They plan to use Facebook, MySpace, and YouTube to advertise this contest as well as the existing screens they have. This advertising campaign is intended to reach around 30 million people, which is a large number for just a contest. This contest revolutionizes the market because not only is the TV station itself innovative and unusual, they are utilizing the newest advertising tools to reach the younger 18-25 year old audience. Their strategy to spread their name and contest shows the direction that advertising is going and it will be interesting to see how their contest goes and the number of people that apply. It will also be interesting to see the future of GSTV and if I will end up seeing it at the gas stations I visit.
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