Netelligent Kicks Off Interactive Dance Contest

Netelligent is a corporation committed to "integrating different streams of communication into a single user interface" for example  integrating your email and voice-mail so you can respond anytime, anywhere.  This corporation wanted to increase their publicity, reach more people, and Cisco launched a new Digital Media System so they decided to hold an online contest.  PRWEB found out about this contest and did a write up on what will take place entitled Netelligent Kicks Off Interactive Dance Contest.  This article was written on March 2, 2008 and the promotion starts today and runs through April 18th.  

This contest will allow people to upload videos of themselves dancing in order to win a prize.  The grand prize $2500 and the 3 runners up will receive $500, the contest is judged by other visitors of the website.  The website allows people to upload videos of them dancing, view other people, and vote on the other performances.  The article goes into detail about how in the past interactive promotions only gave people one way to participate, this contest allows people to choose how they participate and do not have to submit a video of themselves dancing to be included.  Also this is a good way to promote customer interaction because people are going to vote for each other to decide who wins, the executives are not the ones choosing, so this is a positive atmosphere to maybe get some blog conversation going. 

Colin Millstone, director of marketing for Netelligent is quoted in saying "This promotion takes our marketing efforts to a whole new world," and the more I read and blog about contests and promotions the more I am realizing how right that statement is.  Companies and corporations can't just advertise anymore to gain a large following and to be remembered by consumers.  Contests and promotions are the key to sticking in people's minds and getting positive word of mouth.  Fun contests and promotions also have to be original in order to grab attention, and a dance contest while not very original, is definitely amusing and shows people's personalities so they never get old.  Utilizing the Internet is a big aspect of promotions and contests recently.  So many people use the Internet daily for sources of information and knowledge, advertising promotions on the Internet is a tool that reaches many people, even if they accidently stumbled across your promotion like I did, they can still check it out thus learning about your corporation and any unique approaches to business you might be participating in such as a dance contest. 

  

I had never heard of Netelligent corporation, but I feel that a fun promotion such as a dancing contest will definitely draw attention to them and get people interested in what it is.  Also the article from PRWEB does a very good job of briefly outlining Cisco's new Digital Media System, what Netelligent is, and also having links to these different websites.  This way I did not have to look far to find out who the sponsors of this contest were and what they were about.